Selling at auction
Sell at or above your reserve price in a competitive, transparent auction — with a binding buyer commitment the moment the hammer falls.
- Competitive bidding
- Price protection
- Fast process
- Transaction certainty
- No sale, no fee
Benefits of selling at auction
Private sales drift. Auctions conclude. Selling on a deadline, in the open, changes what your property fetches — and how fast.
Instant market response
Watch verified bidders register and sealed offers arrive from the day you list. You're not guessing at demand — you're looking at it, and you can accept an offer and sell before the hammer ever falls.
Price protection
You set a reserve price before your listing goes live, grounded in mulitple valuations. Your property cannot sell below it — bidders are told whether the reserve has been met, never the number.
Competition, not negotiation
Verified bidders compete openly in real time, and any late bid extends the clock — the auction only ends when the bidding stops. Your final price is set by the market, not by your patience.
No sale, no fee
Nothing to pay upfront, and nothing at all unless your property sells. Our fee is the reservation fee of just 1% + VAT (minimum AED 10,000 + VAT), collected from the winning bidder and settled out of the sale proceeds.
A seller’s guide to auction
A simple guide to selling at auction that shows you how to list your property, attract buyers, and complete your sale with confidence.
Auction preparation & pricing
We value your property — at least three valuations — then agree your reserve and starting bid with you. Title checks and the property pack are completed before anything goes live.
List & begin marketing
Your listing goes live with targeted marketing to our registered bidder base. From day one, verified buyers can book viewings and submit sealed offers — accept one you like and sell before the auction even starts.
Competitive bidding begins
The 24-hour online auction opens, seeded by the sealed offers. Every bid is public, proxy bids respond instantly, and any late bid extends the clock — bidding only ends when the market is done.
Sale & completion
The winner pays the reservation fee within 12 hours, then signs the DLD Form F and pays a 10% deposit within 24 hours. Completion follows — and if the winner defaults, we offer the property to the second highest bidder.
Get your property ready to sell
Three things decide an auction: a credible price, a complete property pack, and verified bidders in the room. We handle all three.
Setting your reserve price
Your reserve is grounded in at least three valuations which could consist of AI valuation models (like ours) and RICS-licensed valuers — and capped at their median, so your starting bid is one bidders trust. Below the reserve, your property simply doesn't sell.
Preparing to sell at auction
Before your listing goes live we assemble and publish the full property pack — title and ownership records, floor plans, valuation insights. Buyers do their diligence before bidding, which means the bids you receive don't fall apart afterwards.
Advertising your property
Your listing is promoted to our registered bidder base and through targeted campaigns, and every auction is streamed live. The aim is the only metric that matters: the most verified bidders in the (virtual) room when bidding opens.